How to Create Engaging Product Videos for Travel Accessories

Videos are now one of the best ways to sell products online. For travel accessories, showing how items work in real-life situations is even more important. Good videos bring products to life, build trust, and drive more sales.

This guide shares simple product video tips, shows you how to boost your e-commerce video marketing, and helps you create better gadget demos that make travellers want to buy.

Why Product Videos Matter for Travel Accessories

Travel accessories are about convenience, reliability, and style.

Customers want to see:

• How an item works.
• How it looks when used.
• How it solves real travel problems.

Photos and text alone cannot answer all these questions. A short video shows everything in seconds.

Good product videos:

• Build trust faster.
• Reduce returns and complaints.
• Increase conversion rates by up to 80%.

Pro tip: Keep videos short, real, and focused on solving problems.

Quick Checklist: Planning a Great Travel Product Video

Before you start filming:

• Know the key feature you want to highlight.
• Plan a short, simple storyline (problem + solution).
• Choose real-life travel settings.
• Focus on clear visuals more than fancy effects.
• Keep the video under two minutes.
• Add simple captions for silent viewing.
• Show the product in action, not just being held.
• Highlight size, weight, portability, and use cases.
• Use natural lighting when possible.
• End with a clear call-to-action (buy now, learn more).

Important: Viewers should understand your product within 10–15 seconds of starting the video.

Step-by-Step Guide: How to Create Engaging Product Videos for Travel Accessories

1. Choose Your Product’s Main Selling Point

First, decide what you want to show.

Ask yourself:

• What problem does this gadget solve for travellers?
• What feature makes it better than other options?

Pick one or two main features only. Too many ideas make videos confusing.

Example: For a portable air purifier, highlight how it folds into a small pouch and fits inside a carry-on bag.

2. Create a Simple Storyline

Travellers love stories.

Create a basic script around:

• The problem (struggling to charge a phone, carry gear, and organise travel essentials).
• The solution (your product in action).

You do not need actors or heavy dialogue. A simple story with visuals and a few captions works best.

Tip: Think “show, don’t tell.” Let the visuals explain most of the message.

3. Choose Natural Travel Settings

Film in real locations if possible.

Settings like:

• Airports.
• Campsites.
• Hostels or hotels.
• Hiking trails.
• Cafés or coworking spaces.

Avoid sterile, studio-only shots. Adventure settings help customers imagine using the item in real life.

4. Focus on How, Not Just What

Do not just show your product — show how it helps.

For example:

• Demonstrate how a compact charger fits into a small daypack.
• Show a water-resistant pouch being dropped into puddles without leaking.
• Film a solar-powered device working after a day of hiking.

Practical demos beat long feature lists every time.

5. Keep It Short and Impactful

Online shoppers have short attention spans.

Ideal lengths:

• 30–60 seconds for social media ads.
• 1–2 minutes for ecommerce product pages.
• 2–3 minutes for deeper YouTube demos.

Get to the point fast. Show the main feature within the first 5–10 seconds.

6. Use Natural Light and Simple Gear

You do not need a full production studio.

Use:

• Smartphones with good cameras (iPhone 13+, Samsung Galaxy, etc.).
• Tripods for steady shots.
• Natural daylight when filming outdoors.
• Clip-on microphones for better sound.

If indoors, use soft lighting to avoid harsh shadows.

Tip: A steady, well-lit video shot on a phone beats a shaky fancy camera clip every time.

7. Add Captions and Text Overlays

Many viewers watch without sound.

Captions and overlays:

• Highlight main features.
• Summarise key benefits.
• Make videos accessible to a wider audience.

Tools like Canva, InShot, or CapCut make adding text easy even on phones.

8. End with a Clear Call-to-Action (CTA)

Every video should guide the viewer toward an action.

Strong CTAs include:

• “Shop Now.”
• “Learn More.”
• “Discover Your Next Adventure Companion.”

Place the CTA visually on the last frame and mention it in captions if possible.

Best Practices for E-commerce Video Marketing

• Show Real People, Not Just Products: Authenticity builds trust faster.
• Keep Backgrounds Clean: No clutter to distract from the product.
• Focus on Movement: Show gadgets being used, packed, or worn.
• Use Music Carefully: Quiet, upbeat music adds energy but should never overpower visuals.
• Optimise for Each Platform: Square (1:1) videos for Instagram, vertical (9:16) for TikTok, horizontal (16:9) for YouTube.

FAQs

1. How long should a travel product video be?

Under two minutes is ideal. Social media videos should be even shorter — around 30–60 seconds.

2. Do I need professional actors for product videos?

No. Real users or simple, honest demos connect better with audiences than hired actors.

3. Can I shoot good product videos with a smartphone?

Yes. Most modern smartphones shoot high-quality video, which is perfect for product demos if you use good lighting and steady shots.

4. How important are captions for product videos?

Very important. Many viewers watch videos without sound. Captions help explain key points quickly.

Helping Shoppers Picture the Adventure

Travel accessories are not just bought. They are imagined — used in future adventures, airport lounges, beach trips, and mountain hikes.

When you create engaging product videos, highlight the action, focus on real benefits, and inspire your audience’s travel dreams.

Strong ecommerce video marketing and real-world gadget demos build trust, spark desire, and drive more sales for your travel brand.

Download our Free Product Video Checklist today and start creating videos that convert and inspire.